Monster Energy Supercross has today unveiled a new logo for the 2019 season.
In the video reveal the voiceover says: “There is one name, one symbol that unites us, its characters shapes, like the design of modern race bikes, have been painstakingly engineered. As it is on the track, fluid turns combine with angles and cutting edges. And true to a sport on the forefront and riders set for the gate drop, its letters always lean forward. Such is the distinction of a new symbol for a sport defining of greatness and a growing fanatical following always ready to answer its calling. A new look. A new season. And a new champion of greatness to be crowned.”
The press release says the refreshed logo and identity system reflect what Supercross is today and symbolizes its future. “We are proud to launch the new Supercross identity as we mark the 10th anniversary of stewarding the brand,” said Vicki Silver, Chief Marketing Officer for Feld Entertainment.
“The new world championship Supercross logo features distinct forward-leaning letters, which embody the momentum of the sport, the energy of the live experience and the riders readying for the gate drop. Supercross is world-renowned, and this logo was strategically chosen to carve out a visual identity while continuing to raise the bar and elevate the sport.”
The new design has dived opinion here at DBR Towers. Let us know what you think of the new Supercross logo via Twitter or Facebook.
Preferred customers can sign up in advance for early access to purchase tickets today, October 9 to October 22, by visiting SupercrossLIVE.com. Tickets for the 2019 season will go on sale to the general public on Tuesday, October 23.