Pukka Pies!

Hearty helping for DBR

Everyone loves a nice slice of pie and at DBR we’re a bunch of big-boned blokes so naturally we like our portions to be on the large side!

Lucky for us then that we’re getting a super-sized helping of the latest UK MX magazine sales pie-chart based on WHS News Wholesale market share estimates.

WHS News Wholesale are the industry main players when it comes to calculating magazine sales in the UK and the latest pie-chart is based on their figures for the issues of DBR, Moto and MotoX that went on sale in the second week of May.

Obviously, we have the actual sales figure for DBR but to keep things fair we wanted to use exactly the same data used to estimate Moto and MotoX sales. And the data that’s been baked into this particular pie comes straight from Seymour – the company that handles our distribution as well as the distribution for Moto and MotoX – so we know there’s no bias involved.

And just to prove it’s no one-off and that we’re by far and away Britain’s biggest-selling dirt bike magazine here’s another tasty pie-chart showing the average market share for 2007.

So if you’re an advertiser aiming to get maximum exposure for your product or a reader looking for the nation’s favourite dirt bike mag there’s no contest. The facts are in front of you and we challenge anyone to say otherwise…